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the soma beauty
Beauty with Purpose

Make-up that gives back.

Vegan, cruelty-free, 100% clean. Every purchase from The Soma Beauty funds programs that empower women.

100% Vegan
Gives back
Cruelty-free
Diverse Gen Z faces wearing bold colorful makeup

Shop by vibe

Find your everyday hero, then go off-script.

Cult bestsellers

The products everyone keeps re-ordering.

Liftoff Lash MascaraBestseller
Eyes

Liftoff Lash Mascara

Lengthening + lifting tubing mascara

4.9 (12,480)
$26.00
Velvet Mood Liquid LipBestseller
Lips

Velvet Mood Liquid Lip

All-day matte liquid lipstick

4.8 (8,210)
$22.00
Soft Focus Glow ConcealerBestseller
Face

Soft Focus Glow Concealer

Brightening + hydrating concealer

4.9 (9,870)
$28.00
Plump Shine Lip OilBestseller
Lips

Plump Shine Lip Oil

Glossy hydrating lip oil

4.9 (7,320)
$18.00
Daily Mood Eyeshadow PaletteBestseller
Eyes

Daily Mood Eyeshadow Palette

8-shade neutral palette

4.8 (6,210)
$42.00
Fresh Skin Tinted MoisturizerBestseller
Face

Fresh Skin Tinted Moisturizer

Hydrating SPF tinted base

4.8 (11,240)
$36.00
Bigger than makeup

$300M+ donated to causes that matter.

From survivors of domestic abuse to women battling cancer, we partner with non-profits worldwide so every swipe of mascara fuels real change.

See the impact